Andrew White
Presales & Solutions Engineering Leader

Andrew White

Presales and solutions engineering leader with 20+ years driving digital transformation, CRM modernization, and data-driven innovation. Former Salesforce Sr. Manager and Salesforce consulting firm co-founder — translating complex multi-cloud and AI capabilities into clear, compelling business value that wins.

20+
Years Experience
$100M+
ACV Supported
200+
Enterprise Customers
$1M+
Consultancy TCV in 2 Yrs
About

Bridging Technology & Business Value

I'm a presales and solutions engineering leader with two decades of experience at the intersection of enterprise technology and strategic sales. My career spans individual contribution and people leadership — from influencing multi-million dollar competitive deals as a senior SE to building and managing distributed solutions engineering teams at Salesforce supporting 200+ enterprise customers and $100M+ in ACV.

In 2023 I co-founded Estarei LLC, a Salesforce consulting partner specializing in Marketing Cloud, Sales Cloud, Service Cloud, and Data Cloud. Within two years we scaled to over $1M in total contract value, serving clients across healthcare, life sciences, and enterprise SaaS.

I bring deep technical fluency — HTML, JavaScript, SQL, Python, Salesforce multi-cloud architecture — combined with the executive communication and consultative selling skills that win complex, competitive deals. Whether I'm building a custom POC, leading C-suite discovery, or coaching a team on Demo2Win methodology, I connect capability to outcome.

Core Strength

Executive storytelling — translating complex platform capabilities into ROI-driven business cases that resonate with C-suite and technical decision-makers.

Vertical Expertise

Health & Life Sciences (HIPAA, HL7, FHIR), Financial Services, and enterprise SaaS across marketing, sales, and service functions.

Methodology

Demo2Win, MEDDIC, ROI-based business case development, proof-of-concept delivery, and discovery-led consultative selling.

Location

Medford, NJ  ·  Open to remote and hybrid opportunities nationally.

Career History

Professional Experience

Estarei LLC · Co-founder
Director of Solutions Engineering & Pre-Sales
Aug 2023 – Feb 2026 · 2 yrs 7 mos

Salesforce Consulting Partner specializing in Marketing Cloud, Sales Cloud, Service Cloud, and Data Cloud. Led all pre-sales strategy, architecture design, and delivery across enterprise engagements.

  • Drove over $1M in total contract value within two years through consultative solution selling and strategic account expansion across healthcare and life sciences.
  • Guided engagements from initial discovery through technical validation and close — acting as primary technical liaison across client stakeholders, engineering, and delivery.
  • Designed scalable solution architectures spanning CRM, marketing, and data platforms, incorporating APIs, SQL, and complex data models.
  • Delivered tailored product demonstrations and proof-of-concepts connecting AI, automation, and Data Cloud capabilities to measurable client outcomes.
Key Clients: Moderna · Thomson Reuters · AVEO Oncology · Luminopia · Planetree Healthcare · American Regent · Urogen · Modular Medical
Salesforce Multi-CloudData CloudMarketing CloudHealth & Life SciencesPre-Sales Leadership
Salesforce · 8 yrs 10 mos
Sr. Manager, Solutions Engineering — H&LS Marketing Cloud
Feb 2019 – Feb 2023 · 4 yrs 1 mo

Led distributed SE teams supporting $100M+ in ACV across enterprise and mid-market Health & Life Sciences customers in complex, regulated environments.

  • Built and scaled high-performing SE teams — hiring top talent and coaching engineers on discovery, technical storytelling, and demo execution.
  • Drove technical strategy throughout the sales cycle, partnering with AEs to shape deal approach, develop POCs, and position differentiated multi-cloud solutions.
  • Collaborated cross-functionally with Product, Security, and Customer Success to align on compliance, innovation, and data integration requirements.
  • Completed Salesforce Elevate for Leaders of Leaders — executive communication, strategic storytelling, and C-suite engagement.
Sales Engineering Leader of the Year 2018
SE Team LeadershipHealth CloudMarketing CloudEinstein AIDemo2Win
Salesforce
Manager, Solutions Engineering — Marketing Cloud & Pardot
Feb 2017 – Jan 2019 · 2 yrs

Led two SE teams supporting Marketing Cloud and Pardot, delivering B2B, B2C, and B2B2C solutions for health and life sciences organizations.

  • Built and scaled the team — hiring, mentoring SEs in discovery, technical storytelling, and value-driven demonstrations.
  • Collaborated with Product Marketing and GTM teams to establish a new H&LS industry vertical, aligning solutions to market needs.
Marketing CloudPardotHealth & Life SciencesGTM Strategy
Salesforce
Senior Solutions Engineer
Aug 2015 – Jan 2017 · 1 yr 6 mos

Supported enterprise H&LS customers, influencing $4M+ in sales through consultative discovery, tailored architecture design, and executive-level demonstrations.

  • Partnered with AEs to define deal strategy, develop POCs, and differentiate Salesforce in competitive evaluations.
  • Contributed to H&LS GTM strategy; mentored newer SEs and acted as team lead creating technical enablement content.
Key Clients: Piedmont Health · Duke University Hospital · CHOP · Merz Pharmaceuticals · Celgene · athenahealth · BCBS Michigan
Enterprise Pre-SalesH&LSCompetitive Deals
Salesforce
Solutions Engineer
May 2014 – Aug 2015 · 1 yr 4 mos

Supported enterprise and commercial customers across multiple industries, driving $1.1M in 2014 and $2.2M in 2015–2016 in incremental revenue.

  • Built custom demos using HTML, JavaScript, and SQL to address unique customer requirements beyond standard environments.
  • Collaborated with 16+ AEs annually to define deal strategy and present solutions to C-suite and technical decision-makers.
Key Clients: Fidelity · Liberty Mutual · Oppenheimer Funds · ADT · IMAX · CoStar · Take-Two · Vice Media · Forbes
Orange Award — Rookie of the Quarter, Q4 2014
Multi-IndustryHTML / JS / SQLCustom Demos
Webtrends
Senior Technical Consultant
Apr 2012 – May 2014 · 2 yrs 2 mos

Led digital analytics implementations for Fortune 500 enterprises and government agencies including Amgen, Samsung, Hilton, Emerson, AT&T, and the U.S. Army.

Web AnalyticsHTML / JavaScriptEnterprise Implementation
TPG Direct · Omnicom
Web Analytics Manager
Apr 2011 – Apr 2012 · 1 yr 1 mo

Delivered analytics programs and campaign insights for BCBS Florida, 21st Century Insurance, and Reed Elsevier.

IBM UnicaGoogle AnalyticsHealthcare
Razorfish / Razorfish Health · Publicis Groupe
Site Optimization Strategist → Web Analytics PM
Oct 2008 – Apr 2011 · 2 yrs 7 mos

Global digital agency serving Fortune 100 enterprises. Progressed from PM through Analyst to Strategist, managing portfolios exceeding $1.5M in analytics engagements.

  • Strategy and optimization for AstraZeneca, J&J, Janssen, Sunovion, Aetna, and Wellpoint/Anthem.
  • Directed measurement projects for AT&T, Microsoft, Mercedes-Benz, and State Farm.
Adobe / OmnitureFortune 100Healthcare
Capabilities

Skills & Expertise

Solutions Engineering

  • Demo2Win Methodology
  • Technical Pre-Sales & POC Delivery
  • Executive Storytelling & Demos
  • ROI-Based Business Cases
  • MEDDIC Deal Strategy
  • RFP / RFI Responses

Salesforce Platform

  • Sales Cloud / Service Cloud
  • Marketing Cloud
  • Health Cloud
  • Data Cloud
  • Einstein AI / Agentforce
  • Pardot / Account Engagement

Leadership & Enablement

  • SE Team Building & Mentoring
  • Hiring & Performance Management
  • Enablement Playbooks
  • Cross-Functional Collaboration
  • C-Suite Engagement

Programming & Technical

  • HTML / CSS / JavaScript
  • SQL
  • Python / PHP / jQuery
  • API Integrations & Data Models
  • HIPAA / HL7 / FHIR
  • Custom Demo Environments

Analytics & Data

  • Tableau
  • Google Analytics / Adobe Analytics
  • Revenue & Pipeline Reporting
  • KPI Dashboard Design
  • ROI Modeling

AI & Design Tools

  • Claude / ChatGPT
  • Einstein AI / Agentforce
  • Adobe Creative Cloud
  • Figma / Canva
  • PowerPoint / Google Slides
Network & Experience

Companies

Worked For Employers
salesforce
ESTAREI
Webtrends
TPG
Razorfish
Worked With Key Clients & Partners
Moderna
Thomson Reuters
AVEO Oncology
Luminopia
American Regent
Planetree
Urogen
Modular Medical
Piedmont Health
Duke Health
CHOP
Merz
Celgene / BMS
athenahealth
BCBS Michigan
Fidelity
Liberty Mutual
Oppenheimer
Amgen
SAMSUNG
AT&T
Microsoft
AstraZeneca
Johnson & Johnson
State Farm
Aetna
Hilton
Mercedes-Benz
ADT
IMAX
CoStar
Take-Two
VICE
Forbes
Education & Credentials

Qualifications

B.A. Computer Science

Bachelor of Arts
Rutgers University – Camden

A.A. Business Administration

Associate of Arts
Burlington County College
Certifications & Training

Salesforce Elevate for Leaders of Leaders

Salesforce

Demo2Win Certified Practitioner

Win More Deals

MEDDIC Sales Methodology

Enterprise Sales Training

Health Cloud & Data Cloud

Salesforce Trailhead

Adobe Creative Cloud

Photoshop · Illustrator · InDesign

HIPAA / HL7 / FHIR

Healthcare Compliance

Community

Leadership Beyond Work

Medford Youth Athletic Association

Girls Lacrosse Commissioner & Board Member

Oversaw league operations, scheduling, and development programming as former commissioner and board member.

Medford Youth Athletic Association

Boys Lacrosse Coach

Youth coaching focused on skill development, teamwork, and building character through competitive athletics.

Medford Youth Athletic Association

Football Coach

Brought the same leadership and mentoring philosophy from my professional career to youth football.

Let's Connect

Open to exploring new opportunities in presales leadership, solutions engineering, or strategic technology advisory. Send a message and I'll get back to you directly.

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